Implementasi Strategi Pemasaran Melalui Pendekatan Dot Di Taman Hutan Raya Ir. H. Djuanda
- Jurnal Nasional
- Deva Syauqi Khairunnisa, Ilma Aghnia Ali Syahida, Fadila Aulia, Taufiq Hidayat
- Manajemen dan Pariwisata, Vol. 2 No. 2
Abstrak
This research is based on the results of the researcher's observations and experience that
the availability of tourism facilities and infrastructure in one of the tourist destinations in
Bandung, namely Ir. Forest Park. H. Djuanda is quite good, the suitability of the
equipment provided by the management is good enough to meet the needs of tourists visit.
However, there are several things that are lacking. As well as providing factual data and
analyzing the tourism marketing strategy of Taman Hutan Raya Ir. H Djuanda with the
DOT (Destination, Origin, Time) approach introduced by the tourism ministry. The
implementation of this marketing strategy, if implemented well, is believed to increase
the number of tourist visits to Ir. Forest Park. H Juanda.
Keywords: Marketing strategy, DOT, Tahura
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